Diocese of Lexington Evangelization Commision
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Media and Internet: Tools for the New Evangelization

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"For the new evangelization to be effective, it is essential to have a deep understanding of the culture of our time in which the social communications media are most influential. Therefore, knowledge and use of the media, whether the more traditional forms or those which technology has produced in recent times, is indispensable. Contemporary reality demands a capacity to learn the language, nature and characteristics of mass media. Using the media correctly and competently can lead to a genuine inculturation of the Gospel."
           - Pope John Paul II, "Ecclesia in America"  (January 22, 1999)


Various types of media can be utilized:
Direct Mail: Catholics Come Home has a brochure entitled “We Miss You” which can be used as a mailer (see links for outside 
    and inside of brochure). It has been used in the Corpus Christi and Sacramento dioceses. The brochure combines a real 
    invitation, reasons to come back, quotes from people who have already come back and questions that they can identify 
    with. The brochure would invite them to go to the Catholics Come Home website or whatever event they wanted to fill in on 
    the back. The brochure is printed by the Paulist Evangelization Ministries and they have this and other evangelization 
    literature (including other brochures) on their site. Quantity discounts and some financial resources are available through
    the Evangelization Commission for parishes seeking to utilize this resource. Contact Bob Trussell of the Commission for
    more information.  

Social media (Facebook, Twitter, Pinterest, etc.)
    Advertising and promotion/ public presence
    Catechesis    
    Apologetics
    Contact/invitation
    Pastoral care

Internet/parish website

Blogging

Television (partnering with national media companies in sponsoring commercials in your viewing area)
    -Catholics Come Home project
    -Virtue Media

Radio (Advertising on secular, Christian, and Catholic radio)
    -Local music and talk radio
    -K-Love Radio (89.9FM in Lexington)
    -Real Life Radio 1380AM and 94.9FM

Print media (Newspaper, magazines, etc)
    -CrossRoads diocesan newspaper
    -Local newspapers

          Appalachian News-Express (Pikeville)
          Ashland Daily Independent
          Barbourville Mountain Advocate
          Corbin News-Journal
          Corbin Times-Tribune
          Danville Adocate Messenger
          Floyd County Times (Prestonsburg)
          Frankfort State Journal
          Georgetown News Graphic
          Harrodsburg Herald
          Lexington Herald-Leader
          London Sentinel-Echo
          Morehead News
          Paintsville Herald
          Richmond Register
          Russell Register (Jamestown)

Billboards
   

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